Audience Engagement:
- Generated >1 million views across all platforms with an Instagram reel hitting >585k views.
- Boosted follower growth: TikTok (+181% for YOURBCUSU), Instagram (+38% for YOURBCUSU, +28% for Eagle & Ball, +29% for The Social Kitchen), and +103% on LinkedIn.

Content Development & Brand Collaboration:
- Produced 250+ media items, excluding Instagram stories.
- Partnered with notable brands including Unite Students, Domino’s, Extra, BBC, and ITV.

​Social Media Management:
- Managed and maintained multiple social media accounts independently ensuring cohesive branding and effective communication.

- Utilised scheduling tools like Buffer and Excel sheets to plan and organize content effectively.

Project Leadership & Strategy:
- Managed content for major events such as Welcome Fairs, Election Nights, and Graduation.
- Developed and implemented a marketing strategy for YOURBCUSU's Instagram highlights.
- Led photography campaigns, providing high-resolution content for a variety of graphics including posters, booklets, and on our websites.
- Created engaging social media graphics to support marketing strategies and refine visual messaging.

EDI-Driven Content:
- Planned, created, and promoted content focused on key observance dates, ensuring representation and inclusivity for underrepresented communities and cultural events.
- Directed content strategies to align with EDI goals and enhance community engagement.

Event Coordination:
- Chaperoned university students on trips, including Birmingham Pride and Ikea.
- Hosted an open day stall independently, informing parents and potential students about BCUSU.

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Crisis Management:

- Handled on-site crises with effective communication strategies, maintaining stakeholder trust and managing reputational risks.

- Managed digital crises with strategic online communication, ensuring consistent messaging and quick resolutions to protect the brand’s reputation.

Client Interactions & Presenting:

- Successfully delivered a speech independently at a BCU Open Day

- Efficiently handled and responded to incoming messages, ensuring prompt and effective customer support.

- ​Co-hosted in Instagram Stories for events, providing real-time coverage to boost participation and excitement.​​

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Communications Advisor:

- Collaborated with my team members, providing guidance and support on various marketing material.

- Facilitated brainstorming sessions to generate creative ideas for content development and marketing initiatives.

- Optimised communication processes, boosting team productivity and ensuring cohesive messaging across all channels.